About the Brand Impersonation
This briefing provides insights and information about the impact of bank brand impersonation over the voice channel. Voice phishing (vishing) is arguably the most intrusive and dangerous form of brand impersonation, causing billions in losses to the banking system every year.
learn how to identify, mitigate and deter banking brand impersonation
Brand impersonation can potentially cost millions of dollars in lost profits through long-term damage to your company’s reputation.
Actual audio of a Bank Scam exploiting the bank of America Brand
The Marriott Case
Read the Marriott Case, where the hotel company has filed a lawsuit “seeking the disabling of robocall scams that violate consumers’ rights and infringe upon Marriott’s goodwill and valuable trademark rights” after their name was improperly for telemarketing scams via illegal call and brand spoofing.
"Without Marriott’s authorization or consent, Marriott’s valuable rights in its famous and distinctive MARRIOTT trademarks have been deliberately infringed upon through Defendants’ unauthorized use of the MARRIOTT name and trademarks while telemarketing promotions via fraudulent robocalls."*
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Brand Reputation Solutions
YouMail Protective Services provides Critical Solutions for Enterprise Identity Management
YouMail Brand Defense provides full spectrum protection against vishing (voice phishing) attacks perpetrated against enterprise by bad actors. This turn-key risk management solution addresses threats to enterprise identity due to fraudulent robocalls including brand impersonation over the voice channel. It is also a fraud management solution designed to mitigate enterprise damages and deter recurrence of brand abuse. Brand Defense customers benefit from a comprehensive solution that incorporates alerts and reporting, mitigation, and enforcement including support for litigation against bad actors.
This service provides surveillance of brand identity over the voice channel. This includes explicit unauthorized brand name mentions as part of vishing (voice phishing) scams as well as implied references to brand relationships. Customers are notified upon detection of potential trademark infringement and/or inappropriate brand mentions including incidences involving unlawful behavior or ill intent associated with voice calls. Brands will be informed regarding the potential impact of the impersonation incidents including call volume of bad actor campaigns.